Alaska_Wordmark

Giving a loved comany a band to love. 

Giving a loved comany a band to love. 

Giving a loved comany a band to love. 

Working in close collaboration with Alaska, we created a forward-looking strategy and a striking, heartfelt expression. From there, we transformed the way flyers interact with the brand by redesigning everything from the airplane livery to bag tags. Alaska Airlines now has a brand that fully, and finally, reflects the exceptional work of its employees, and the remarkable experiences they create for customers every day.

Working in close collaboration with Alaska, we created a forward-looking strategy and a striking, heartfelt expression. From there, we transformed the way flyers interact with the brand by redesigning everything from the airplane livery to bag tags. Alaska Airlines now has a brand that fully, and finally, reflects the exceptional work of its employees, and the remarkable experiences they create for customers every day.

Working in close collaboration with Alaska, we created a forward-looking strategy and a striking, heartfelt expression. From there, we transformed the way flyers interact with the brand by redesigning everything from the airplane livery to bag tags. Alaska Airlines now has a brand that fully, and finally, reflects the exceptional work of its employees, and the remarkable experiences they create for customers every day.

Working in close collaboration with Alaska, we created a forward-looking strategy and a striking, heartfelt expression. From there, we transformed the way flyers interact with the brand by redesigning everything from the airplane livery to bag tags. Alaska Airlines now has a brand that fully, and finally, reflects the exceptional work of its employees, and the remarkable experiences they create for customers every day.

Working in close collaboration with Alaska, we created a forward-looking strategy and a striking, heartfelt expression. From there, we transformed the way flyers interact with the brand by redesigning everything from the airplane livery to bag tags. Alaska Airlines now has a brand that fully, and finally, reflects the exceptional work of its employees, and the remarkable experiences they create for customers every day.

Branding – UX/UI – Print - Environmental – Livery 

Branding – UX/UI – Print - Environmental – Livery 

Brading – UX/UI – Print – Environmental – Livery 

Branding – UX/UI – Print – Environmental – Livery 

Branding – UX/UI – Print – Environmental – Livery 

AlaskaAirlines_Hero@1x
Alaska_Web
Magazine
Scarf_shadow@1x
Food@1x
BagTag@1x
Menu@1x
Backwall

Created by a whip-smart team at Hornall Anderson. Thank you, David Bates, Rob Zwibel, Lauren Dirusso, Euan Fraser,  and Shirley Hendrickson for pushing the limits of what we thought was possible. 

Created by a whip-smart team at Hornall Anderson. Thank you, David Bates, Rob Zwibel, Lauren Dirusso, Euan Fraser,  and Shirley Hendrickson for pushing the limits of what we thought was possible. 

Created by a whip-smart team at Hornall Anderson. Thank you, David Bates, Rob Zwibel, Lauren Dirusso, Euan Fraser,  and Shirley Hendrickson for pushing the limits of what we thought was possible.