The HTC One

The HTC One

The HTC One

The HTC One

The HTC One

To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary.  It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.

To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary.  It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.

To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary.  It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.

To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary.  It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.

To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary.  It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.

Branded Environmental Design

Branded Environmental Design

Branded Environmental Design

Branded Environmental Design

Branded Environmental Design

Created while at Hornall Anderson. Thank you Ryan Vulk, Mark Popich, and Others for making  lemonade out of lemons.

Created while at Hornall Anderson. Thank you Ryan Vulk, Mark Popich, and Others for making  lemonade out of lemons.

Created while at Hornall Anderson. Thank you Ryan Vulk, Mark Popich, and Others for making  lemonade out of lemons.

Created while at Hornall Anderson. Thank you Ryan Vulk, Mark Popich, and Others for making  lemonade out of lemons.

Created while at Hornall Anderson. Thank you Ryan Vulk, Mark Popich, and Others for making  lemonade out of lemons.