CLIENT

University of Washington

DESCRIPTION

The University of Washington has an abundance of great stories to tell. To strengthen the way these stories are told, a series of tenants have been created that express the bold values and beliefs of the institution, tying them directly to the greatness that its students and alumni are capable of.  A vivid new brand look and feel complements these tenants by pushing the idea of being visually limitless. Photography, typography, and even the striking “W” all work together to create a brand that is both bold and boundless.  

Brand look and feel, Brand guidelines, Advertising (Television, print and digital)
Created with team at Hornall Anderson

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