The University of Washington has an abundance of great stories to tell. To strengthen the way these stories are told, a series of tenants have been created that express the bold values and beliefs of the institution, tying them directly to the greatness that its students and alumni are capable of. A vivid new brand look and feel complements these tenants by pushing the idea of being visually limitless. Photography, typography, and even the striking “W” all work together to create a brand that is both bold and boundless.
Brand look and feel, Brand guidelines, Advertising (Television, print and digital)
Created with team at Hornall Anderson