To showcase the innovative new features and interactive qualities of the HTC One smartphone, HTC needed a retail space to complement the sophisticated design aesthetic of the phone itself. This showroom uses a modular system that allows viewers to take in as much information as they feel necessary. It allows the viewer to breeze through the experience at a very high level or take a deeper dive into the phone’s abilities if they feel so inclined. This flexibility allows for an easily digestible experience that instills a need for more in the viewer.
Branded retail design
Created with team at Hornall Anderson